BOON YACHTS OÜ — Privacy Policy

Last updated: [November 2025]

Boon Yachts OÜ (“Boon Yachts”, “we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website boonyachts.com, submit an enquiry, book a yacht, or interact with us in any way.

We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable local laws.

If you have any questions, please contact us at hello@boonyachts.com.

1. Data Controller

Boon Yachts OÜ
Estonia
Email: hello@boonyachts.com
Registration number: [16746061]
Registered address: [Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 67a, 10134]

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

2.1 Data you provide directly

  • Name

  • Email address

  • Phone number

  • Preferred travel dates

  • Number of guests

  • Budget

  • Destination preferences

  • Any additional information submitted through forms, email, WhatsApp, social media, or phone

2.2 Data collected automatically

(When you use our website)

  • IP address (anonymized in Google Analytics)

  • Device type, browser, operating system

  • Pages viewed and time spent on each page

  • Traffic source (search, social media, referral, etc.)

  • Interactions (scrolls, clicks, form submission events)

2.3 Data from cookies and similar technologies

We use:

  • Functional cookies

  • Analytical cookies (Google Analytics 4)

  • Marketing cookies (if you consent — e.g., Google Ads remarketing)

Full details are in our Cookie Policy.

2.4 Data from bookings

If you proceed with a yacht booking, we may also collect:

  • Passport information (if required by a fleet operator)

  • Billing information

  • Special requests (e.g., dietary needs)

This is collected only when necessary for the booking process.

3. How We Use Your Data (Purpose of Processing)

We use your information for the following purposes:

3.1 To respond to enquiries

Your contact details and message are used to prepare proposals, itineraries, yacht options, and quotes.

3.2 To manage bookings

If you proceed with a booking:

  • Preparing contracts

  • Passing necessary details to fleet operators, brokers, or crew

  • Accounting and invoicing

3.3 To improve user experience and website performance

Using anonymized analytics to:

  • Understand which pages perform best

  • Improve website navigation

  • Identify user preferences and interests

3.4 For marketing and advertising (only with consent)

  • Sending newsletters

  • Remarketing campaigns

  • Paid advertising optimisation

  • Social media engagement

3.5 To comply with legal obligations

For example:

  • Tax records

  • Financial reporting

  • Any regulatory requirements

4. Legal Bases for Processing (GDPR Article 6)

We process personal data based on:

4.1 Legitimate Interest

  • Responding to enquiries

  • Website analytics

  • CRM management

  • Improving services

4.2 Consent

  • Newsletter subscription

  • Marketing cookies

  • Google Ads remarketing

  • Demographics reporting

You may withdraw consent at any time.

4.3 Contract

  • Processing your booking

  • Sending invoices

  • Preparing charter agreements

4.4 Legal Obligation

  • Accounting

  • Fraud prevention

  • Regulatory compliance

5. How We Share Your Data

We may share your data with:

5.1 Yacht fleet operators & brokers

Only when required to organise your yacht charter.

5.2 Technical service providers

(Secure processors under contract)

  • CRM (HubSpot or equivalent)

  • Email service providers

  • Hosting providers

  • Payment processors (if used)

5.3 Google (analytics & ads)

Only anonymized, aggregated data is shared.

We never sell your data and do not allow any provider to use your data for their own marketing.

6. International Data Transfers

Some service providers (e.g., Google, HubSpot) may process data outside the EU.

We ensure protection through:

  • Standard Contractual Clauses (SCCs)

  • GDPR-compliant agreements

  • Secure data handling policies

7. Google Analytics (GA4)

Our site uses Google Analytics 4 to analyse traffic. GA4 collects:

  • Device information

  • Broad geographic region

  • Page interactions

  • Events like clicks or form submits

GA4 does not store IP addresses and data is anonymized before processing.

Data sharing with Google
We may enable Google’s data sharing features in Google Analytics, which allow Google to use aggregated and de-identified Analytics data to help improve Google products and services (for example, better measurement, modeling, and benchmarking features). In relation to this shared data, Boon Yachts OÜ and Google each act as independent data controllers and are separately responsible for complying with applicable data protection laws. This does not give Google permission to use our Analytics data to identify you personally or to use it for their own ad targeting. For more information about how Google processes this data, please see: https://business.safety.google/privacy/.

More details:
https://www.google.com/policies/privacy/partners/

8. Cookies

We use cookies to:

  • Make the site work properly

  • Analyse traffic

  • Improve performance

  • Run personalised advertising (only if you consent)

You can manage or withdraw your cookie preferences anytime through:

  • Our cookie banner

  • Your browser settings

A full Cookie Policy can be generated if you want.

9. Data Retention

We retain data only as long as necessary:

  • Enquiry emails: 2 years

  • Booking-related data: 7 years (legal requirement)

  • Analytics data: 14 months (standard GA4 setting)

  • Marketing data (if you subscribe): until you unsubscribe

  • Cookie data: per cookie’s lifespan

10. Your Rights (GDPR)

You have the right to:

✔ Access your personal data
✔ Request correction
✔ Request deletion (“right to be forgotten”)
✔ Restrict processing
✔ Object to processing
✔ Request data portability
✔ Withdraw consent at any time
✔ Lodge a complaint with the Estonian Data Protection Inspectorate

To exercise your rights, email hello@boonyachts.com.

11. Security Measures

We take appropriate technical and organisational measures to protect data, including:

  • HTTPS encryption

  • Secure servers

  • Limited access controls

  • Encrypted communications

  • GDPR-compliant processors

12. Third-Party Links

Our website may contain links to third-party websites we do not control. We are not responsible for their privacy practices.

13. Updates to This Policy

We may update this policy from time to time. The “Last updated” date at the top will change. You should review this page periodically.

14. Contact

If you have any questions about this Privacy Policy or how we process data, please contact:

Boon Yachts OÜ
Email: hello@boonyachts.com
Address: [Harju maakond, Tallinn, Kesklinna linnaosa, Pärnu mnt 67a, 10134]

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